us & iris
(2025)
Final Design Spec Sheets, Material and Finish Board, Prototype Testing Feedback Loop
camera accessories
US&IRIS is a premium lifestyle brand blending timeless aesthetics with functionality, rooted in storytelling and craft. We were commissioned to design a luxury camera bag and strap system that would reflect the brand's refined design language while meeting the practical needs of creatives and photographers.
The challenge was to create a high-end product that appeals to style-conscious users, offers durable camera protection, and transitions seamlessly between professional shoots and personal journeys.
Designing for US&IRIS required balancing artistry with utilitarian function. This project was a deep dive into tactile luxury, modular thinking, and the emotional value of beautiful tools. The final product not only complements the lifestyle of creators but reinforces the narrative of design as a form of self-expression.